Chaptr to lead brand refinement and website relaunch for the historic Cirencester venue
Chaptr is delighted to announce a new partnership with Bingham Hall, a much-loved performance venue in Cirencester, to lead the brand refinement and website relaunch supporting the venue’s next chapter.
Bingham Hall has invested significantly in the venue itself in recent years, from improved lighting and acoustics to wider infrastructure upgrades, and is now turning its attention to how that ambition is reflected publicly. Chaptr will work closely with the Trustees to ensure the Hall’s digital presence matches the quality of the venue and the vision for its future.
Over the coming months, Chaptr will lead a project spanning brand refinement and the creation of a new website – one that is simple to manage, built to grow, and designed to give audiences, performers and partners confidence in the Hall from the very first click.
The project will unfold in three stages: Discovery & Brand Alignment, establishing the strategic and visual foundations; Designing the Experience, shaping a website built around the needs of audiences and hirers; and Bringing It to Life, developing and launching the finished site on a modern, easy-to-use platform. Alongside a new website, audiences can expect a refined visual identity that balances the venue’s heritage with its ambitions for the future.
Joe Perkins, Managing Director of Chaptr, said:
“Bingham Hall has a remarkable history and an equally exciting future, and we’re proud to be part of the next stage of its journey. Our aim is to create a website that gives audiences and performers real confidence in the venue, while giving the team at Bingham Hall a platform they can build on for years to come.”
Keith Winmill, Chair of Bingham Hall, added:
“This is a hugely exciting moment for the Trust. We’ve invested a great deal in the Hall itself in recent years, and it’s now time our digital presence caught up with that ambition. Chaptr have taken real care to understand who we are and where we’re headed, and we’re looking forward to working with them to bring the next chapter of the Hall to life.”
Work on the new brand and website begins this summer, with launch anticipated in the autumn. Further updates will follow as the project progresses.
About Chaptr Chaptr helps live performance and cultural organisations navigate moments of change through thoughtful digital strategy, design and development. Recent projects include work with Lyric Stage Boston and Rose Theatre.
About Bingham Hall Bingham Hall is a much-loved venue in the heart of Cirencester, hosting performances, events and community activities for audiences across the region.
Hero Image source: https://www.binghamhall.co.uk/prerformances.