Chaptr is delighted to be working with the Leeds International Piano Competition (The Leeds) on the design and development of its new website.
Established in 1963, The Leeds is one of the world’s most prestigious and influential music competitions, launching the careers of some of the world’s most renowned musicians and attracting the most talented young pianists from around the globe. It’s safe to say that its cultural impact on society has been nothing short of profound.
The idea for The Leeds was born in the early 1960s, when a group of music lovers in Leeds, England, decided to create an international piano competition to celebrate the city’s rich musical heritage. The competition quickly gained a reputation for excellence, and it has since become one of the most important events in the classical music calendar.
Over the years, The Leeds has been responsible for launching the careers of some of the world’s most famous pianists. The list of past winners reads like a who’s who of the classical music world, with names like Murray Perahia, Radu Lupu, and András Schiff among its alumni. Today, the competition is widely regarded as one of the most prestigious and challenging music competitions in the world.
“We talk a lot about creating an impact at Chaptr, and the opportunity with this project embodies this philosophy. With over 4.7 million views in 2021, The Leeds Piano Competition is a hugely successful and prominent cultural event and we’re incredibly excited as a team to be the ones to create a digital experience which will inspire audiences of today and the future to want to get involved and take part.”
Joe Perkins, Founder at Chaptr.
The competition has played an important role in promoting classical music and introducing it to new audiences and, by bringing together some of the world’s most talented young musicians, the competition has helped to foster a love of classical music among people of all ages and backgrounds.
The competition has also helped to promote Leeds as a cultural destination. Each year, thousands of people from around the world descend on the city to attend the competition, and many of them stay to explore the city’s rich cultural heritage. The competition has become a key part of the city’s cultural identity, and it has helped to raise its profile on the global stage.
But the Leeds Piano Competition’s impact goes beyond just promoting classical music and boosting tourism. The competition has also helped to foster international understanding and promote cultural exchange. By bringing together musicians from around the world, the competition has helped to break down cultural barriers and promote dialogue and understanding between different nations and cultures. The competition has become a symbol of the power of music to unite people from all corners of the globe.
“As we move more into the digital age it is more important than ever to have a website that not only showcases your organisation, but has the user and their experience at the heart of it. As we prepare for the next competition in 2024, it is vital for us to rethink what our role is for our audiences in the digital space and how our online presence can match our values and ambitions. We were delighted to see the thought and care that Chaptr have brought to the proposal for this project, identifying creative solutions to problems we face, as well as bringing so many ideas to the table based on our values and aspirations.”
David Taylor, Head of Digital & Engagement at the Leeds International Piano Competition.
Our job is to help The Leeds reach and inspire more people online with a new trend-setting and accessible digital home that will inspire more people and future generations to engage with the completion and ensure it continues to thrive for years to come.