Appello SmartAlert
Appello is a leading Technology Enabled Care Service, with a family of products and services to enable people to lead independent and fulfilled lives.
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Appello has the UK’s leading digital TECS monitoring centre, which delivers proactive and reactive monitoring.
Appello’s goal is to help housing, health and social care organisations deliver better outcomes that improve the lives of their customers, patients and residents. We loved their innovation, their approach to healthcare and the passionate responsibility they take in providing an amazing service, so we helped Appello create a website that was more modern, digitally focused and professional.
The right choice for everyone
The first thing you see when accessing Appello is the choice between their B2B services and B2C services, this is presented in a clean and professional manner, with clear instructions on each site, giving the user the ability to find what they need straight away.
The reaction from partners and customers has been overwhelmingly positive, and Appello now have a website which matches their personality, ambitions and innovative approach.
A Professional Shine
We knew that Appello wanted to be seen as more innovative and professional, but we couldn’t lose that approachableness that makes them unique. We found that a friendly logo, rounded shapes, and a striking (and easily visible) accent colour achieved the goals of making the site clean, professional and easy to use.
The modern visual language allows them to look modern and innovative, while also communicating accessibility.
“Chaptr is an excellent agency, knowledgeable, creative and easy to work with. Would definitely recommend.”Ian Hockings, Head of Marketing