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Digital strategy for the
gemstone market leader

Visit Site

We worked closely with Gemfields to completely redesign and rebuild their entire online presence, making navigation more intuitive, logical, feature-rich, and immersive.

Visit Site

Gemfields’ brief focused on improving the convoluted navigation of their website and user engagement, without compromising visual excellence.

After weeks of planning, we approached the project through the following disciplines.

  • Card Sorting
  • Wireframing
  • Prototype Design
  • User Interviews
  • Creative Direction
  • Web Development

Two click depth

Gemfields desired intuitive and quick navigation on their site, and now you’re only two clicks away from where you need to be thanks to a user-focused and logical approach to site structuring and the intelligent use of hover menus and internal links.


With a focus on engagement, the use of Interactive sliders customised Google Maps and extensive use of modern browser technologies present technical information in an informative and immersive way.

“The end result exceeded our expectations and we received excellent feedback from key stakeholders and industry peers. We couldn’t recommend Chaptr highly enough.”