Development
UX
Web Design
B2B
Guerillascope’s previous website no longer reflected the confidence, ambition, or quality of their work. While their projects spoke for themselves, the digital experience felt dated, cluttered, and difficult to navigate, particularly for audiences assessing their credibility and capabilities.
As a creative business, this disconnect mattered. The work was strong, but the website wasn’t doing it justice.
The primary objective was to strengthen Guerillascope’s digital brand presence, creating a website that felt bold, modern, and self-assured, while making it easier for visitors to understand what Guerillascope does and why their work matters.
The aim wasn’t to oversell, but to present the brand with greater clarity, confidence, and intent
Guerillascope were clear that they didn’t want the website to take a hard-sell approach. Instead, we focused on building trust through clarity, tone, and storytelling.
We introduced subtle but ever-present calls to action, including a persistent contact CTA in the navigation and a more conversational footer prompt. Both lead to a simple, structured contact form designed to lower the barrier to getting in touch.
Alongside this, we supported a shift towards more story-driven case studies and editorial content, helping Guerillascope communicate their values, experience, and impact in a way that feels human and authentic. The news and insights section was also significantly improved, positioning Guerillascope as a thoughtful contributor to its industry rather than simply a service provider.
During the UX phase, we identified the key audiences Guerillascope wanted to attract and recognised that the previous site made it hard to connect their work to the services behind it.
We restructured the case study section entirely, creating a clear, filterable system organised by industry. Case studies now follow a consistent narrative structure and take a more visual, image-led approach, making them easier to browse and understand.
Related projects are surfaced at the end of each case study, reducing dead ends and encouraging deeper exploration of the work.
Rather than undertaking a full rebrand, we delivered a considered digital refresh. This included introducing two new typefaces, expanding the colour palette, and developing a more expressive visual language through layout, interaction, and subtle animation.
The goal was simple: make Guerillascope feel more confident, more contemporary, and more distinctive, without losing what already made them recognisable.
This approach mirrors how many creative organisations evolve: building on strong foundations while bringing greater clarity and polish to how their work is presented.
The result is a website that feels confident, modern, and aligned with Guerillascope’s ambitions. Their work is easier to find, easier to understand, and presented in a way that reflects its quality.
The new site provides Guerillascope with a flexible platform they can continue to evolve – supporting their brand, showcasing their projects, and creating the right first impression with the audiences they care about.
"We worked with Chaptr on the development of a new website. From the outset, we were impressed with the clarity of their communications and thorough approach to the brief. This led to a seamless, stress-free process and a great website. I’d recommend Chaptr to any business looking for a new web design partner."
Stuart Bryan
Content Manager, Guerillascope