Tone
Tone, a product design studio from London, collaborate with their clients to transform ideas into something tangible. We were brought in to develop their site to do the same.
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Tone are experts in balancing client goals with customer needs – something we’re lucky to have in common.
Working with fellow creatives gave us the opportunity to utilise a free-flowing UX journey, combining the existing design with hyper-flexible back-end development to show off their impressive and engaging portfolio.
Creativity, Flexibility, Dependability
With a topic as engaging as a product design website, it’s important that the development doesn’t draw attention away from any significant assets. Tone’s site is built to give both images and copy the proper space to breathe, allowing users to understand and appreciate what each item’s purpose is.
The backend of the website is a wonderful display of how flexible and creative WordPress can be. With a bit of creativity and invention, building a new page is an incredibly user-friendly and freeing experience, giving Tone the capability to make over 1000 page variations within the existing template structure.
Not only this, but each page is built with block stacking that automatically creates the best layout for however many items have been published. Paddings and columns are generated automatically, meaning there are no nasty surprises once the team press ‘preview’.
“As a product design agency, we needed to collaborate with people that truly understood design. Chaptr brought a professional approach while also providing friendly and efficient project management throughout.”
– Matt Durbin Co-Founder & Designer